Studio Photography
Product Design
Typography
Logo Design
Color Palette
Mockup
Brandmark
The Brief
HappyHam Tea was designed to elevate the boba experience by joining the bubble tea revolution! Project HappyHam Tea utilized multiple processes to achieve its branding. Original studio photography was shot utilizing colorful boba drinks with the branding front and center. The logo design process was inspired by a pet hamster who brought much joy to my life, with the hope that this character—paired with boba—brings the same happiness to others.
The final product was an editorial-style presentation titled "The Boba Insider." By blending design and photographic practices, mockups and a logo were created to fully realize the brand concept.
