Elan Beaute is a lash extension and supplies company focused on uplifting and providing a safe space for lash artists. They're renowned for supplying high-quality products for both professionals and everyday consumers.
For this collaborative project, Elan had a booth setup at the Premiere Orlando Beauty Convention, themed around a vintage laundromat aesthetic.
Inspiration came from real laundry care products and retro 90s cartoon characters. Characters such as Jessica Rabbit, Marilyn Monroe, Bratz, and rubber hose-style cartoons were illustrated on the packaging for every product showcased. The design featured a deep denim-wash blue color palette paired with kraft paper textures to evoke the feel of a retro laundromat experience.
Through this project, Elan was able to network with major companies in the beauty industry—sparking potential opportunities for retail and wholesale expansion.
