Package Design
Product Design
Die-Line Creation
Iconography
Illustration
Creative Direction
Digital Marketing
Email Design
Branding
Collaboration
The Brief
This collaboration between elan beaute and Winx Club showcased my leadership in creative direction for the package design and marketing graphics. Working closely with designer Elaine Do, we meticulously crafted a cohesive look that honored the distinct visions of both elan beaute and Winx Club.
Winx Club is an animated series known for its vibrant characters and magical themes, with a dedicated fanbase and a distinctive aesthetic. Elan is a renowned lash company supplying high-quality products for both professional lash artists and everyday consumers.
Our process involved extensive research and multiple design iterations to ensure brand alignment and visual appeal. The end result was a full collection of products tailored for both professional lash artists and everyday consumers. This project not only strengthened brand synergy but also expanded the market reach for both brands.
