Project Details
Package Design
Product Design
Die-Line Creation
Iconography
Illustration
Creative Direction
Marketing Assets
Event Design
The Brief
This collaboration between Élan Beauté and Winx Club showcased my leadership in creative direction for both package design and marketing graphics. Working closely with designer Elaine Do, we meticulously crafted a cohesive visual identity that honored the distinct visions of both Élan Beauté and Winx Club.
Winx Club, an animated series known for its vibrant characters and magical themes, has a dedicated fanbase and a distinctive aesthetic that appeals to a wide audience. Élan, a renowned lash company, supplies high-quality products for both professional lash artists and everyday consumers.
Our process involved extensive research and multiple design iterations to ensure brand alignment and visual appeal. The end result was a full collection of products tailored for both professional lash artists and everyday consumers. This project not only strengthened brand synergy but also expanded market reach for both brands.
