élan beauté texas- tour pop-up
Responsibilities
Package Design
Product Design
Die-Line Creation
Iconography
Illustration
Creative Direction
Marketing Assets
Event Design
Package Design
Product Design
Die-Line Creation
Iconography
Illustration
Creative Direction
Marketing Assets
Event Design
About this collaboration
This collaboration between elan beaute and Winx Club showcased my leadership in creative direction for the package design and marketing graphics. Working closely with designer Elaine Do, we meticulously crafted a cohesive look that honored the distinct visions of both elan beaute and Winx Club. Winx Club, is an an animated series known for its vibrant characters and magical themes, has a dedicated fanbase and a distinctive aesthetic that appeals to a wide audience and, elan is a renowned lash company, supplies high-quality products for both professional lash artists and everyday consumers.
Our process involved extensive research and multiple design iterations to ensure brand alignment and visual appeal. The end result was a full collection of products tailored for both professional lash artists and everyday consumers. This project not only strengthened brand synergy but also expanded the market reach for both brands.
This collaboration between elan beaute and Winx Club showcased my leadership in creative direction for the package design and marketing graphics. Working closely with designer Elaine Do, we meticulously crafted a cohesive look that honored the distinct visions of both elan beaute and Winx Club. Winx Club, is an an animated series known for its vibrant characters and magical themes, has a dedicated fanbase and a distinctive aesthetic that appeals to a wide audience and, elan is a renowned lash company, supplies high-quality products for both professional lash artists and everyday consumers.
Our process involved extensive research and multiple design iterations to ensure brand alignment and visual appeal. The end result was a full collection of products tailored for both professional lash artists and everyday consumers. This project not only strengthened brand synergy but also expanded the market reach for both brands.
