This collaboration between Élan Beauté and Winx Club showcased my leadership in creative direction for both package design and marketing graphics. Working closely with designer Elaine Do, we meticulously crafted a cohesive visual identity that honored the distinct visions of both Élan Beauté and Winx Club.
Winx Club, an animated series known for its vibrant characters and magical themes, has a dedicated fanbase and a distinctive aesthetic that appeals to a wide audience. Élan, a renowned lash company, supplies high-quality products for both professional lash artists and everyday consumers.
Our process involved extensive research and multiple design iterations to ensure brand alignment and visual appeal. The end result was a full collection of products tailored for both professional lash artists and everyday consumers. This project not only strengthened brand synergy but also expanded market reach for both brands.
