Silly George is a beauty brand specializing in premium DIY lash extensions that make at-home lash application quick, effortless, and travel-friendly. As a contract graphic designer, I created digital marketing assets across email campaigns, SMS/MMS, paid advertisements, & print collateral to support product launches, promotional events, and seasonal campaigns.
Working primarily in Figma and Klaviyo, I designed responsive email layouts, animated marketing graphics, and motion assets that maintained a playful, feminine brand aesthetic while optimizing customer engagement. My work balanced compelling storytelling with performance-driven design, helping communicate promotions clearly while strengthening Silly George's visual identity across multiple digital & Physical touchpoints.
