Typography
Photography
Product Design
Package Design
Die-Line Creation
Creative Direction
The Brief
The Velour Lash Tray Collection is a permanent product addition to Élan Beauté's existing lash tray lineup. Élan Beauté is a lash extension and supplies company focused on uplifting and providing a safe space for lash artists. They are renowned for supplying high-quality products for both professional lash artists and everyday consumers.
Designed to be the boldest and most matte lash line to date, the Velour Collection evokes a sense of timeless elegance and luxury. This is achieved through the use of gold foiling and the inclusion of Didot—a classic serif font. Graphic elements such as crescent shapes, stars, and sparkles were used to reinforce the “out of this world” luxury aesthetic.
